How to understand what coverage you need and find insurance that protects your business
The Insurance Conversation Most Growing Businesses Avoid
Here’s something we hear from growing business owners all the time:
“I’m honestly not even sure what insurance we have. Someone set it up years ago. I pay the invoice every year and try not to think about it.”
Insurance feels boring. It feels like something you buy to check a box. Something that costs money and hopefully you never need it.
But here’s the reality: insurance is one of the most important purchases you’ll make for your business. Get it wrong and one incident could put you out of business. Get it right and you sleep at night knowing you’re protected.
Why Insurance Procurement Matters
Most growing businesses think insurance is just something you buy from whoever your mate recommends or whoever has the cheapest quote.
That’s backwards. Insurance is about understanding your actual risk and making sure you’re covered if something goes wrong.
A manufacturing business has different risks than a consulting firm. A business handling customer data has different needs than one that doesn’t. A business with one location has different requirements than one with five.
Getting insurance procurement right means:
- You’re covered for your real risks, not just the ones an insurance broker thought to mention
- You’re not overpaying for coverage you don’t need
- You understand what you’re paying for and why
- You have someone to call when something goes wrong, not just an 0800 number
Types of Business Insurance
Let’s start with what you might actually need. This varies by business, but here are the main types:
Public Liability Insurance
This covers you if someone gets hurt or their property gets damaged because of your business. If a client trips over a box in your office and breaks their arm, this covers it.
Professional Indemnity Insurance
If you give advice (consulting, legal, accounting, etc.), this covers you if someone says you gave them bad advice that cost them money.
Employers Liability Insurance
If you have employees, this covers you if an employee gets injured at work or claims you’ve breached employment law. It’s legally required in most places.
Directors and Officers Insurance
This covers you personally if you get sued for decisions you made as a director or officer of the company.
Cyber Insurance
If you hold any data (customer info, employee records, payment data), this covers you if you get hacked or have a data breach.
Business Interruption Insurance
If something happens that forces you to close (fire, flood, etc.), this covers your lost income while you recover.
Property Insurance
Covers your physical assets like equipment, inventory, and your office space.
Step One: Understand Your Actual Risks
Before you talk to an insurance broker, sit down and think about what could go wrong in your business.
Write down:
- What could injure someone or damage their property? (This is public liability risk)
- Do you give advice that could cause someone financial loss? (Professional indemnity)
- Do you hold any sensitive data? (Cyber risk)
- What would happen if you couldn’t operate for a week? A month? (Business interruption)
- Do you have employees? (Employers liability)
This helps you understand what you actually need instead of just buying whatever an insurance broker suggests.
Step Two: Find the Right Insurance Broker
This matters more than you think. A good insurance broker will actually understand your business and make sure you’re covered properly. A bad one will sell you whatever pays them the highest commission.
Look for someone who:
- Has experience with businesses like yours. A broker who specializes in manufacturing might not be great for a services business.
- Takes time to understand your business before recommending anything
- Explains what things cost and why, not just giving you a quote number
- Has a single point of contact so you’re not dealing with different people each time
- Is willing to shop around to get you better rates, not just work with one or two insurers
Step Three: Get Quotes and Compare Properly
Don’t just compare price. Compare coverage.
A cheaper policy might have a higher excess (the amount you pay when you make a claim). Or it might exclude specific things you need covered. Or it might have lower limits.
When comparing, make sure you’re looking at:
- Coverage limits (how much they’ll actually pay out)
- Excess amounts (what you pay per claim)
- What’s included and what’s excluded
- Conditions you need to meet (like health and safety standards)
Step Four: Review Annually
Your business changes. You hire more people. You move to a bigger office. You start handling new types of data.
Insurance that was right two years ago might not be right now. Set a calendar reminder every year to review your coverage with your broker.
Tell them about any changes in your business. Ask if your coverage still fits. Ask if there are ways to get better rates.
Common Mistakes
- Buying based on price alone. Saving a few hundred pounds a year isn’t worth it if you’re underinsured.
- Not reading your policy. Then being shocked when something isn’t covered.
- Assuming you don’t need certain types of insurance. Every business needs public liability. Most need employers’ liability. Think through what you need.
- Never reviewing your coverage. Your business changes but your insurance doesn’t.
The Bottom Line
Insurance procurement is about understanding your actual risks and making sure you’re protected.
Spend time thinking through what could go wrong. Find a good broker who understands your business. Review it regularly.
Insurance isn’t sexy. But it’s incredibly important.
Not sure what’s renewing, or when?
We’ll map every contract you have, with costs, end dates and notice periods, into one place. No obligation, and if nothing needs changing we’ll tell you that too.
Let’s have a proper chat